Well, maybe by the clown pitch … The pitches that really bothered me, though, were the ones by people who make their living doing PR but who didn’t seem to know anything about me or, more importantly, our show. The timing of those sorts of pitches never seems to be quite right, but I wasn’t ever bothered by them either. Another time, I was pitched a story about a growing family dental practice WHILE I WAS GETTING A ROOT CANAL. Turned out he also did bachelorette parties – definitely not a fit for our Sunday morning broadcasts.
#PITCHPERFECT MEDIA FULL#
I’m not just calling him a clown he really was a clown – in full makeup, the big shoes, red nose and wig. One clown pitched me a story about his business while taking a break from entertaining the children at a birthday party.
When you’re a producer you expect that you’ll get calls from PR folks, but it never occurs to you that you need to be on your guard at family functions or the dentist’s office. Once my name appeared in the closing credits of the program, I quickly learned that the pitches would come from every direction.
The world of public relations looks a bit alien and can leave you scratching your head … or contemplating suicide/homicide … when you’re on the receiving end of those pitch phone calls and e-mails. It was a great experience for a lot of reasons, not the least of which are the lessons I learned about pitching the media. For the better part of four years, I had the good fortune to work as a producer on “Our Region’s Business,” a terrific regional affairs program that airs on NBC affiliate stations in four states just before “Meet the Press” every Sunday morning.
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